The most fulfilling projects are always the one’s for a cause. At Allotrope, I served as a copywriter on my team and developed the tagline used for Alex’s Lemonade Stand’s first entry into the e-gaming/Twitch campaign. Working in a sector I had minimal knowledge about prior was very educational. This was the first big brand I ever worked on and the branding itself made the entire creative process very exciting and fun to design along with the rest of the creatives on my team.