Kohler’s Bakery

Over the summer and into the holidays in 2024, I was given the amazing opportunity to work with Kohler’s Bakery in Avalon, NJ to be their head social media coordinator. My family always went to Avalon and got Kohler’s, so it was an amazing, full circle moment to help them reopen at a new location and under new management. While there, I managed and coordinated all posts on Kohler’s’ Instagram and Facebooks in addition to art direction, copywriting, and direct contact with consumers. I was able to get collaboration posts with other local small businesses and saw a 183% increase in impressions, a 36% increase in engagement rates, 28% increase in accounts reached, and 7% increase in the brand’s following across social media platforms during my time at the bakery.